You Will Be Approved!!
A while back, I was at one of the several big malls here in San Diego. As I was walking through and taking it all in, I couldn’t help but notice a jewelry store with a big sign that read:
YOU WILL BE APPROVED!!
And when I saw that sign- I intellectually knew what it meant.
It said basically “Hey- if you come in here and fill out a credit application, you’ll be approved for a certain dollar amount- it might be a couple thousand dollars or it could only be a couple hundred dollars- but you’ll be approved for something”.
However, in an instant, like a crack of lightning, I was also struck with a spiritual resonance around that sign.
A resonance that said in essence “Hey- if you come in here and buy a new watch, ring, or necklace, you’ll surely be admired by your friends. Oh yes, even strangers will look at you differently. People will clearly see you as a person of style and taste. Oh yes, you’ll appear more attractive in every way. Yes, my friend, you’ll be approved!”
“Oh, and by the way, if you don’t have the money- we can easily help you finance your new image…..”
Consumerism and Human Nature
It’s part of our human nature to crave relationship, community, and approval. In the tribal age of the hunter gatherer, if a person was deemed to be “unapproved of”, they would be ostracized from the group and, left on their own, meet a lonely and quick death.
But in our ever increasingly consumeristic society, I see folks making questionable purchases:
spending money they don’t have…
to buy things they don’t need….
to impress people they don’t know.
Maybe you have a story of your own- I know I do!
Stretch, Grow, Become!
The next time you’re feeling the magnetic pull towards making a purchase, ask yourself- is this a need or a want?
Additionally, and this is a big one, am I making this purchase based on the items Utility (its ability to do the intended job)
or am I making this purchase based on the items Vanity (its ability to impress those around me)?
Please read that again- it’s important.
For example, watches tell time and purses carry stuff. Are you more concerned about what the item can do, or what it says about you?
The answer to the latter part will really tell you if it’s your ego that’s driving this behavior. If so, it’s time to step away and get clear about the real need.
Call a trusted friend or mentor and have a transparent conversation. Get to the center!
Truth is, the people who really matter don’t care what brand your jeans are. Nor do they care what cute logo is on your purse.
I think Dr. Seuss said it best: “Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind”
Change isn’t easy. If it was, everyone would be living the dream. Having a coach who takes people from where they are to where they want to be makes all the difference. Call me today to learn more.
Copyright © 2012-2014 Scott Milnes All Rights Reserved
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